The Story of a Modern-Day Renaissance City

Conde Nast named Philadelphia the #1 cultural city in America, yet there is this perception of Philly as an unwelcoming, dangerous and culturally lacking destination. The Philadelphia Convention and Visitors Bureau's mission is to ensure that Philadelphia's perceptions shift for the better. J2 partnered with ex;it to develop this open-source brand that offers a vibrant, sophisticated and modern take on the attributes that define the city.